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The episode explores the future of consumer engagement and experiences in restaurants through Web3 tools like blockchain, digital IDs, NFTs and gaming. While Starbucks dropped its NFT program, edgier brands like Wow Bao are partnering with gaming platforms like Roblox to reach younger audiences. Gaming is a major growth area, with the global market expected to hit $1 trillion by 2027, driven substantially by Gen Z’s affinity. The fast-casual restaurant segment, with its tech-savvy consumer base and $80 billion U.S. revenue, is well-positioned to lead Web3 adoption in areas like personalized loyalty programs through digital IDs. As Gen Z’s influence rises, restaurants integrating Web3 solutions and gaming will likely be at the forefront of enhancing customer engagement.
#Web3Restaurants #RestaurantMetaverse #FastCasualFuture #GamifyDining #GenZEats
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Restaurant Power Index featuring the top 50 brands’ performance in consumer sentiment based on 12 performance markers in food, service, and overall brand consumer sentiment. The RPI features historical and current sentiment analysis for key brands based on the overall market sentiment data. Subscribe for weekly reports on the top brands in the restaurant industry.
