Script:
https://linktr.ee/mochimons
https://mochithecatcoin.com/
$MOCHI YouTube topics
Key points:
MOCHI is Brian Armstrong’s (CEO of Coinbase) pet cat, on Base chain. A first mover memecoin on Coinbase’s blockchain.
$20M market-cap. ATH $80M. Listed on MEXC.
$1m marketing wallet.
Millions of views on Instagram content
“Pudgy Penguins with a token” Art designed by the original artist behind the Number 2 NFT collection, Pudgy Penguins.
Using Cute IP to onboard millions of people to web3. Aligns with Base’s mission.
Intro:
Underlying narrative/angle for Base:
Ethereum ETF:
ETH ETF May was approved on May 23rd.
With the ETF inflows starting soon, interest in ETH paired memecoins should see an increase.
Any time interest in ETH and the Layer 1 blockchain increases, gas fees go up, reinforcing the thesis that L2 blockchains and cheaper fees are needed.
Base:
Base is a Layer 2 blockchain incubated by Coinbase and the fastest-growing L2 in crypto. https://www.base.org/
Currently, Coinbase and Base are running their 3 month long “Onchain Summer” campaign to promote building on Base and coming onchain to Base.
https://x.com/base/status/1786079119824019650
Coinbase just launched their Smart Wallet.
Allows users to create a wallet and come onchain easily.
Allows 100M+ Coinbase users to spend their Coinbase Balance onchain (magic spend)
Source: https://x.com/WilsonCusack/status/1785344522592944216
Thesis tweet from Ansem on how this will drive retail adoption: https://x.com/blknoiz06/status/1774876761760608330
Speculation is that these easy onboarding tools, combined with Coinbase’s 100M+ CEX users, will lead to another memecoin season for Base this summer.
Cat coin narrative:
There has been a lot of buzz around Cat memecoins.
Cat memecoins have a lot of room to grow in comparison to dog memecoins
https://x.com/legomakers1/status/1792357748459610292
“Cat coin market cap: $1.5B
Dog coin market cap: $43B”
Promoting Mochi
Introduction
Opening Hook: Are you ready for Onchain Summer? Meet Mochi, the first mover memecoin on the Base chain, inspired by Brian Armstrong’s (CEO of Coinbase) cat.
Unique Selling Point: Mochi isn’t just a memecoin; it’s the cutest cat meme in crypto with a vision to onboard users to the Base chain and the broader crypto ecosystem using it’s Pudgy Penguins inspired IP.
Background
Origin Story: Mochi is named after Brian Armstrong’s cat and is one of the first memecoins on the Base chain.
Artistic Roots: The Mochi brand and its NFT collection, “Mochimons,” are designed by the original artist behind Pudgy Penguins, the second largest NFT collection with a floor price of 11.6 ETH.
Art and Media
Visual Appeal: Showcase examples of Mochi’s art, IP, and animations to highlight its unique and engaging content.
Art and Animations
Instagram
Social Media Success: Mochi’s recent Instagram reels have been witnessing huge success, garnering millions of views within days, showcasing the brand’s strong engagement and widespread appeal.
Retail-Friendly: It is widely considered to have the best retail-catered art and content in memecoins, making it an attractive choice for investors coming from Coinbase.
Vision and Goals
Onboarding Users: Mochi aims to help onboard retail and consumer users into the crypto ecosystem, leveraging its strong brand appeal.
Mass Appeal: Similar to Pudgy Penguins, Mochi’s cute branding is designed to have mass appeal and onboard millions into web3.
Leveraging IP: Mochi seeks to leverage its intellectual property to bring significant value to Base, increasing active users and wallets.
Achievements and Recognition
Base Chain Mascot: Mochi is quickly becoming the mascot of the Base chain, receiving support from Coinbase employees and integration into Coinbase Commerce.
Integration with Coinbase Commerce
Coinbase Grant: Mochi received a grant from Coinbase during the last Onchain Summer in 2023.
Coinbase Grant
