Homeless Dropout Becomes Owner of World’s #2 NFT Project | Pudgy Penguin, Luca Netz

Today’s story is about Luca Netz of IglooInc who runs Pudgy Penguin, the world’s second-largest NFT project. Pudgy Penguin is a collection of 8,888 penguin NFTs. Recently, Pudgy Penguin toys have sold over 1.5 million units at Walmart stores in the United States. Luca had a tough childhood, moving across 10 different countries without a stable home. His mother worked various jobs, and witnessing her resilience, Luca naturally thought about becoming an entrepreneur. At 16, he dropped out of college to start his own business, and at a young age, he earned his first million dollars from nothing. As he grew his business, Luca bought the Pudgy Penguin NFT project from its 19-year-old founder. Recognizing the project’s potential early on, he decided to acquire it. Among countless NFT projects, Pudgy Penguin stands out due to its unique approach to IP and brand utilization. Discover more about how NFT projects are leveraging IP and branding in today’s video

00:00 Intro
01:04 Chapter 1. The Founder Born on the Streets
06:05 Chapter 2. The Collector to the Founder
08:45 Chapter 3. Once in a Lifetime Magic
11:44 Chapter 4. The Game of Building the Best Brand

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Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.