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Rachel Wolfson
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Rachel Wolfson
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Rachel Wolfson has been covering the cryptocurrency, blockchain and Web3 sector since 2017. She has written for Forbes and Cointelegraph and is the host and founder of Web3 Deep Dive podcast.
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Non-fungible tokens (NFTs) are making a comeback after facing a tough couple of years. According to DappRadar, NFT trading volumes dropped from $16.8 billion in 2023 to $13.7 billion in 2024.
Although this decline was marked, a recent report from DappRadar found that NFT metaverse trading volume jumped 83% in July compared to the previous month.
DappRadar’s July industry report also shows that NFT prices have been climbing alongside token values, particularly on Ethereum (ETH).
AI Drives NFT Market Growth.
Additionally, combining artificial intelligence (AI) with NFTs continues to help the sector thrive.
Hamza Eddiouane, advisor and co-creator of the NFT project FURO, told Cryptonews that AI changes the fundamental role of NFTs.
“Instead of being static, NFTs can now be interactive, dynamic, and personalized. They can respond to users, learn from users, and even grow over time,” Eddiouane said.
Although this may seem like another buzzword being applied to the blockchain industry, Eddiouane explained that combining AI with NFTs is important because it provides real utility and emotional weight.
“I’ve seen how most of the JPEG-era NFTs collapsed in value: more than 95% are effectively dead,” he said. “But when you combine blockchain ownership with AI-driven interactivity, you get something that people can actually use, form bonds with, and keep coming back to. That’s a much stronger foundation for long-term cultural and financial value.”
Echoing this, Aaron Teng, APAC CEO of the popular NFT project Pudgy Penguins, told Cryptonews that NFTs are entering a mainstream phase.
“We are now seeing NFTs tied to identity, culture, and fandom—not just speculation—thanks to AI,” he said.
AI Companion Token Offers Emotional Experiences.
To put this in perspective, Eddiouane explained that FURO is an Ethereum-based 3D NFT project that rethinks NFTs entirely. Instead of static images that may lose value over time, FURO offers AI-powered companions that learn, remember, and even grow with their owners.
“People don’t just want digital souvenirs; they want interactive relationships with the things they own. Think about why Tamagotchis, Pokémon, or even how Labubu’s became cultural phenomena—it wasn’t just about ownership, it was about the feelings those characters created,” he said.
According to Eddiouane, FURO is bringing that same cultural and emotional depth to crypto.
For instance, the $FURO token promises holders a personal AI that learns and evolves alongside them. This AI-powered crypto token also allows exclusive access to a digital art NFT collection. FURO will eventually offer a physical version in which its AI assistant will be integrated directly into the toy itself.
“The AI assistant is the core of FURO,” Eddiouane elaborated. “Each $10 NFT unlocks a mini AI app where holders can chat and evolve their FURO character. Over time, FURO becomes more personal: it remembers past interactions, adapts to users’ style, and can even reflect emotions. It can act as both a friend and an assistant.”
Another example of something similar is being done by Treasure…
https://cryptonews.com/news/nft-market-heats-up-as-ai-companion-tokens-bring-interactive-experiences/
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***NOT FINANCIAL, LEGAL, OR TAX ADVICE! JUST OPINION! I AM NOT AN EXPERT! I DO NOT GUARANTEE A PARTICULAR OUTCOME I HAVE NO INSIDE KNOWLEDGE! YOU NEED TO DO YOUR OWN RESEARCH AND MAKE YOUR OWN DECISIONS! THIS IS JUST ENTERTAINMENT!
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