NFT marketplace Magic Eden officially discontinued its integration with the Bitcoin and EVM networks starting March 2026. This move was taken following a decline in digital asset trading volume in both ecosystems, which were deemed no longer economically competitive. CEO Jack Lu confirmed that the company is now shifting its primary focus to the iGaming and crypto betting sectors as a pivot from its digital collectibles business model.
This decision also marks the end of Magic Eden’s multi-chain ambitions, which had dominated the Bitcoin Ordinals market in early 2023. Integration with Bitcoin and EVM will be gradually closed starting the first week of March, followed by the deactivation of the cross-chain wallet feature in April. Users still holding assets such as Ordinals or Runes are encouraged to immediately withdraw to their self-custody wallet before the service switches to export-only mode.
Despite severing ties with BTC and EVM, Magic Eden maintains a strong position in the Solana ecosystem, which is a major contributor to its revenue. As part of its business diversification, Magic Eden is now exploring the potential of Dicey, a crypto casino and sportsbook platform, to capitalize on the speculative market trend. This transformation is expected to strengthen the company’s fundamentals amidst the NFT industry’s sharp correction.
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