In December 2025, Art Basel launched Zero 10 — its first ever dedicated digital art section, named after Malevich’s radical 1915 exhibition. Generative art, robotics, AI, on-chain works. Beeple. Art Blocks. Pace Gallery. All under one roof for the first time.
More than half of high-net-worth collectors surveyed bought digital art in 2024 or 2025. Digital ranked third in total collecting spend. This wasn’t an experiment — it was a statement.
I was invited to the VIP preview by curator Eli Scheinman. Here’s what it actually looked like. Filmed December 2025 — Zero 10 has since expanded to Art Basel Hong Kong this week.
🍂 Art × Market | Digital art is no longer at the margins. Art Basel just made that official.
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