A failed NFT project ended up giving us something far more valuable than the NFT itself.
Relationships.
Through that community, we met people we never would have crossed paths with otherwise. Different backgrounds, different careers, different circles—but somehow Web3 brought us together.
That’s also how we eventually connected with our artist, Ben Herrera, a veteran artist with decades of experience working across DC, Marvel, and Rockstar Games.
For us, that’s the part of the NFT era people overlook.
Projects failed. Prices collapsed. Communities disappeared.
But some of the relationships survived.
And those relationships led to new opportunities, new businesses, new friendships, and ultimately Alpha Origins.
This clip from NFT.NYC 2026 is about that side of Web3—the part that can’t be measured by floor price.
Sometimes a failed project can still change the direction of your life.
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