Logan Paul’s $635,000 NFT purchase from 2021 is now worth just **$96**, a catastrophic 99.98% loss that has become a symbol of the NFT market’s collapse. In August 2021, at the height of the NFT frenzy, Paul bought a rare digital collectible from the 0N1 Force collection for 188 ETH—worth roughly $635,000 at the time. Five years later, the floor price for the entire collection has fallen to around 0.08 ETH, approximately $96.
Paul’s loss isn’t isolated. Justin Bieber, Neymar, Madonna, Steph Curry, Eminem, and Jimmy Fallon all bought NFTs near the 2021 peak and now hold assets that have dropped 90% or more. The broader NFT market cap fell from roughly $9 billion in January 2025 to $2.7 billion by early 2026—a 68% decline. Major marketplaces including Bybit, Kraken, and X2Y2 shut down their NFT operations. Despite the disaster, Paul sold a rare Pikachu Illustrator card for a record $16.5 million in February 2026, netting an estimated $8 million profit.
👇 Do you think NFTs will ever make a comeback, or are they dead for good? Drop your take below! 📉
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