In March 2021, a JPEG sold at Christie’s for $69.3 million. That year people spent roughly $25 billion on NFTs, and by spring 2022 the cheapest Bored Ape cost about $430,000.
Then the buyers left. Jack Dorsey’s first tweet sold for $2.9 million in 2021. When its owner tried to resell it in 2022, the best offer was around $280. A 2023 study by dappGambl
found that about 95% of the 73,000 NFT collections it checked had no market value. Nike closed its NFT studio, RTFKT, in January 2025.
Bored Apes still trade today, but for more than 90% less than at the peak.
A note on the numbers: estimates of 2021 NFT spending range from about $25 billion to $41 billion depending on the tracker, so we used the lower figure. Bored Ape prices move
daily, so check a live tracker for today’s floor.
Sources:
– Christie’s sale of Beeple’s Everydays (2021): https://www.theblock.co/linked/98047/christies-beeple-auction-ends-digital-art
– Bored Ape floor price record (2022): https://www.theblock.co/news/web3/2022-04-29-bored-ape-nft-floor-price-hits-record-high-above-430000-144399
– Dorsey tweet resale bids (2022): https://www.pymnts.com/nfts/2022/highest-bid-for-nft-of-jack-dorsey-tweet-bought-for-2-9m-is-280-bucks/
– dappGambl “Dead NFTs” study (2023): https://www.theregister.com/2023/09/21/95_percent_nfts_worthless/
– Nike shuts down RTFKT (2024): https://decrypt.co/294410/nike-killing-nft-sneaker-rtfkt
– Bored Ape price today: https://www.coingecko.com/en/nft/bored-ape-yacht-club
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